Best Ad of the Superbowl
This was my favorite … I wonder why?
The ad was created by BBDO-Atlanta and directed by Academy-Award® winner Wally Pfister.
“We are tied to the ocean… and when we go back to the sea, whether it is to sail or to watch it … we are going back from whence we came,” President Kennedy says in his distinctive voice heard by viewers as they see illuminating scenes of the ocean’s natural beauty.
In the commercial’s full voice-over, representing a short clip from his speech kicking off the 1962 America’s Cup, the President’s remarks describe the emotional and innate connection that people have with the sea.