Best Ad of the Superbowl

This was my favorite … I wonder why?

The ad was created by BBDO-Atlanta and directed by Academy-Award® winner Wally Pfister.

“We are tied to the ocean… and when we go back to the sea, whether it is to sail or to watch it … we are going back from whence we came,” President Kennedy says in his distinctive voice heard by viewers as they see illuminating scenes of the ocean’s natural beauty.

In the commercial’s full voice-over, representing a short clip from his speech kicking off the 1962 America’s Cup, the President’s remarks describe the emotional and innate connection that people have with the sea.
[via gCaptain]

Swan Mossberg in the companionway

To new beginnings

As 2014 drew to a close it was time to reflect upon what a tempest the year had been. It brought the loss of both my beloved uncle, and my wayward father.

The passing of my father I see as a release. He led a hard life and his body had lost its ability to heal. My uncle, however, I look upon with more tragic eyes. He had just decided what he wanted to do with his retirement, buy an Airstream and explore the wilds of the Pacific Northwest. His death seems unfair, not to me but to him. He spent every New Year’s that I can remember sequestering himself somewhere peaceful and reflecting upon his year. This year I’d like to take the same time that he used to, but I haven’t been able to fit it into my schedule yet. A cruel twist of fate I suppose.

A resolution I do tend to put forth is to resurrect this blog. It’s been through so many iterations, so many domains, formats, platforms & themes. I like where it’s at right now, how it looks, what it says about me, my life. It started life as dartanyonrace.com, then moved on to toomanyshinythings.com & now it’s current form.

There is more to be said on this concept of beginnings. More resolutions, new thoughts, old thoughts that are becoming clearer, but I will leave you with just this one for now. I miss my uncle Swan.

A fickle mistress

I don’t think I suffer from depression, but then again I’m not a doctor. I do think that I am affected by sunlight, or the lack there of in the winter. What I have found historically is that when the days first start getting shorter, I get cranky, but as the holidays near, I find my grove again. That’s not happening this hear.


I am sure that there are extenuating circumstances; I’ve got a big project going for a client I love to work with, the eldest boy spent a good deal of time over at Children’s Hospital having spine surgery, I’m not happy with my holiday light choices …


All things and more seem to be conspiring to leave me feeling wanting. I have a bunch of things in my head that I can’t seem to make any real life progress on. Some things that popped into my head, and just as quickly slipped out before I even had the chance to write the idea down. It’s just got me feeling … overwhelmed? underwhelmed? uninspired?


I think this happens. I think that when you are a freelancer working in a vacuum on a big project that spans weeks and months that it’s easy to not feel a sense of accomplishment. I’m not sure what to do about it.




I want to find my grove. The better half has the house all prettied up for Christmas. Sitting in the living room immersed in the casual holiday flare she is going for this year, leaves me feeling warm. She’s filling the kitchen with yummy smells. The kiddos are starting to get excited. The pups seem to be happier with the chill in the air. Still, even with all of that, my grove hasn’t found me yet.

Hello world / Goodbye world

Hello much ignored and often maligned blog. It’s been a while, years nearly. 511 days exactly since I callously stopped posting here, and yet somehow again, after such a hiatus, I am drawn back into posting here again. I guess that’s the circular nature of life.

It’s perhaps that very circular nature that has compelled me to want to write here again. On Sunday the 9th of February 2014, I lost my uncle Swan. Svante Edwin Mossberg was just barely retired, had only just recently decided “what he wanted to do with his life

Discovering Urban Cycling

Howdy friends! A couple of weeks ago I had the pleasure to work with the fine folks over at REI on a video project called Discovering Urban Cycling. The video is up on the REI site today, and I was hoping that y’all might want to check it out. The real kicker is that I didn’t help out behind the lens on this one, those crazy REI folks put me in front of the camera. I’m the first voice you hear on there [in case you don’t know what I sound like].

Coop at the end of day 3 of work.

The Chicken Coop [Part 1]

Howdy y’all. I’m gonna take a little time and tell ya about building my new chicken coop. It’s not my typical post, but it might be becoming more of what I like to talk about.

First a little back story. On the 23rd of February The little lady picked up 3 chickens [a fourth came the next day]. To say I was annoyed was understatement, but you can read her perspective over on Season for Cake. I didn’t really want anything else to READ MORE

PapaSmurf's DangerBird

Winter Camp – Umtanum Creek Hammocking

This past weekend I had the opportunity to go winter camping with a bunch of folks from one of my online hangouts, HammockForums.net. I was a splendid weekend with daytime highs around 35, night-time lows around 15 degrees, and absolutely no cloud cover what so ever. The moon was a couple of days from full and provided so much light at night that a headlamp was unnecessary.READ MORE

"Treasure Box" photo by Flickr user Evelyn Giggles. Used under Creative Commons License.

5 Best Toys of All Time [via WIRED]

As we approach Christmas, I thought it was a good opportunity in this time of decadence, over-indulgence, and plain old over the top sillyness of gift lust, to remind everyone [and myself] of the best toys of all time.

[Also, with that being said … I promised the boys I’d post their Amazon wishlists, ugh.]

[Copied verbatim from WIRED’s Geek Dad column dated Jan 31 2011 written by Jonathan Liu]READ MORE